What business objective is being met when an online store asks for customer satisfaction feedback after a purchase?

When an online store asks for customer satisfaction feedback after a purchase, it is primarily focused on enhancing customer and supplier intimacy. This objective involves developing strong relationships and understanding the needs and preferences of customers, which is essential for improving their experience and fostering loyalty. By soliciting feedback, the store demonstrates that it values customer opinions and is committed to continuous improvement based on that input. This dialogue not only helps the business tailor its offerings to better meet customer needs but also strengthens the overall relationship between the business and its customers, promoting a sense of partnership and engagement that can lead to repeat business and long-term profitability.

While the other objectives listed, such as market share growth, cost reduction, and global expansion, may be relevant to an online store’s overall strategy, they don’t directly relate to the action of seeking customer feedback for satisfaction. Gathering insights on customer experiences primarily supports a business in cultivating a deeper connection with its customers, which is the essence of customer and supplier intimacy.