What type of global strategy seeks to leverage local competitive advantages while disregarding national borders?

The transnational strategy is designed to take advantage of local competitive advantages while effectively operating across national borders. This strategy enables organizations to adapt to local markets by recognizing the unique aspects of different regions, such as consumer preferences, cultural differences, and local regulations, while simultaneously pursuing efficiencies and integration on a global scale.

Firms adopting a transnational approach emphasize both global efficiency and local responsiveness. This strategy requires a complex balance between central control and local autonomy, allowing companies to respond swiftly to market changes and leverage resources from different countries. By disregarding national borders in favor of a more integrated operational model, organizations can optimize their global performance while remaining sensitive to local conditions.

This differs from the multinational strategy, which tends to focus more on tailoring products and services to specific markets at the cost of global efficiency. The domestic exporter model operates primarily within a single country and does not emphasize international integration, while global standardization focuses on uniformity across markets, often at the expense of adapting to local needs.